5 Ways to Find a Trusted Partner During an Event Agency’s Pitch There’s no denying that the agency pitch process has changed significantly over the past few years, with remote work fracturing the human connection...
5 Ways to Elevate Your RFP and Find the Right Partner An RFP (request for proposal) is most companies’ go-to method for finding a creative agency partner. Whether it’s the best way to source a...
7 Ways to Use Game Design to Create Better Hybrid Event Experiences by Tod Szewczyk, EVP Digital Engagement If you’re reading this post, you’ve likely attended or worked events where it feels as though every single...
Five Ways to Keep Leadership Comms Relevant, Impactful, and Human Over the past couple of years, many of the status quos we’ve relied upon in our working cultures have been upended. In the wake of this instability,...
Office Optional: Establish a Strong Culture in Any Setting As the EVP of People and Culture here at August Jackson, it’s my goal—both internally at AJ and externally in partnership with our clients—to nurture...
Vision Architecture: A Holistic, Engagement-Focused Approach Whether we’re working to increase engagement across a company’s entire workforce or within a specific division or team, there’s one thing we know is...
Picking the Right Higher Ed Event Partner You’ve been asked to find an outside organization to assist with your next major event or entire campaign event strategy. How do you know which one...
Strategies for Success: Digital Engagement for Campaigns Higher education campaign launches have historically focused on in-person events that bring together alumni and institutional partners for complete...
One Size Never Fits All: Event Engagement Framework User Experience (UX). Put simply, it’s an art and a science often reserved for digital work that is focused on ensuring frictionless, user-centric...
Putting Purpose at the Center of Your Event All engagements should have a purpose—a central reason for being. When creating an event engagement strategy, it’s vital to start with why and build...
Use Event Technology to Build Sustained Engagement Long-term relationship building is a primary goal for all organizations regardless of industry. From big corporations to small nonprofit...
Build a Compelling Story Arc for Events A comprehensive and compelling story arc should drive your event at every step. Stories are the main thing—sometimes the only thing—that will engage...
Amp Up Event Engagement with Personalization With the increasing use of social media, ever-expanding sources of music and video streaming, and algorithms that anticipate what we want before we...
Authenticity and Audacity: How Event Design Best Supports Your Message After spending the past several years in digital environments, people are excited for the opportunity to come together at in-person events. For...
What Peloton Could Have Done Differently At Their All-Hands Virtual Meeting By Tod Szewczyk, EVP, Digital Engagement 1. SET THE FOUNDATION WITH A THOUGHTFUL CORPORATE COMMUNICATIONS STRATEGY This is true for any company...
Finding My Seat At The Table By Liz Lawson, Creative Associate When COVID-19 hit and enforced a work-from-home structure, for many companies it was like cutting off the head of a...
Changing the Volume: A Burst of Engagement Becomes a Hum August Jackson recently had the opportunity to evolve its relationship with one of the world’s leading Professional Services firms; leveraging...
Supporting Communities In A Post Covid World By Vanessa Vaughan, VP, Senior Engagement Lead The online community has become just as important as the communities we're used to being with...
Video: Our Approach to Employee Engagement We approach our employee engagement work with a three-step process that’s rooted in design thinking methodologies. Find out how this roadmap helps...
Design Showcase: Supporting Action THE WHY Sometimes the smallest details can tie an event together and deliver authenticity throughout the experience. AJ recently went “all-in” on...
How a Communications Campaign Can Extend the Effectiveness of Your Sales Kickoff Depending on your fiscal year end, you’re in the midst of planning your annual sales kickoff! Or you will be soon. So this describes your world right...
How your philanthropic lifecycle informs the direction of your campaign strategy If you are in the silent phase of a new philanthropic campaign, you are no doubt on the hunt for inspiration. The conferences you might attend are...
A Communications Strategy to Inspire Today's Donors Working in the higher education and nonprofit environment is a lot of things. It’s exciting. Meaningful. Challenging. Satisfying. Above all, it is...
How to build an Event Emergency Plan From largescale conferences hosting thousands to the most modest of company meetings, the most successful events have one thing in common – they’ve...
